Anticipation

September 4, 2009 at 3:40 pm Leave a comment

One of the most rewarding parts of my job is being able to see an exhibition come to fruition. I will say upfront that I’m not directly involved with selecting, planning, designing or building the 2-3 traveling exhibitions we host each year, but my role in marketing involves me in the process once the contract is signed.

DSC_0019Currently, our facilities and exhibition team are steadfastly working to make changes to the special exhibition gallery—from knocking down walls (and building new walls), to painting and replacing carpet—all in preparation of GOLD, opening September 26. While that is going on, marketing is working diligently to promote the exhibition to members, media , the general public; crafting ideas for ads and promotions; planning special events (we are totally having a Pirate Weekend in November!); and even working on creating a special “mini Web site” devoted entirely to GOLD.

This process didn’t start when the last special exhibition, Dinosaurs: Ancient Fossils, New Discoveries closed in August. We began planning for GOLD almost 2 years ago. Yes, that’s a long time to be thinking about one exhibit. But the truth is, at the same time, we have also been planning IMAX® films, Martinis & IMAX® theme nights (we just might have a pirate theme for that!), fundraising events, field trip programs…I could go on.

It’s a lot of work and a long process. And yes, it can be tedious, especially during these, shall we say “challenging” economic times when we are tightening our budgets while trying to offer even more programming. …and I’ve lost my train of thought thinking about all the road bumps we encounter along the way. It’s often too easy to do that…

BUT, it pays off. Yes, there is always a light at the end of that work tunnel, and in this case, bright gold light (forgive the pun, I work in marketing after all). On September 26, when we open our doors to VIP guests starting at 8:30 a.m., I’ll be able to see the 2+ years and countless hours of work that went in into this one program pay off. It’s almost like opening a present on your birthday. Albeit a present you know all along what it is, but you can’t play with just yet.

The work—and anticipation—pays off when that “coming soon” banner is taken down and we can share our work with you.

Then it’s on to the next exhibition, film, event, class, Web project, e-mail…

Deanna Smith, Director of Marketing

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About

At Fernbank Museum, there’s much more than dinosaurs and giant-screen films. Even with our website, e-newsletters, Facebook pages and Twitter updates, there’s still a lot we’d like to share with you. This blog is an opportunity for the people that keep Fernbank running and constantly expanding, to share stories from their point of view. We hope you’ll enjoy these first-hand, behind-the-scenes glimpses of what goes into keeping a world-class natural history museum running. As always, we’d love to hear your feedback on these stories, to hear your personal experiences and hear any suggestions for topics. Happy reading!

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